Miyavi: Lost in Love / Found in Pain
Client
Photographer / Director
What
Visual Identity
Brand Design
Photographer / Director
Darren Craig
Project Images
Miyavi released his second album of 2024, Found in Pain, accompanying the first album Lost in Love.
We worked with Miyavi and team as well as Director and Photographer Darren Craig to define the look and feel for the two albums which were released as physical CDs in Japan and activated through live concerts.
Miyavi’s two-part album Lost in Love, Found in Pain explores the contrasting emotions of love and struggle. The albums delve into duality, with Lost in Love capturing emotional vulnerability and connection, while Found in Pain explores themes of hardship and resilience.
Throughout the creative process, the visual representation of this duality was a key focus, using sharp, striking imagery and type lockups crafted from the Vengeance Serif typeface by Alli Cunanan. This approach helped bring to life the contrasting emotions Miyavi expressed through his music.