Spotify Inđậm Indie

We collaborated with Spotify to craft the new visual identity for Inđậm Indie, a playlist curating the biggest Vietnamese indie music.

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For indie music, sometimes you and your guitar are enough to tell your individual story in a truly honest and pure way. It’s like sharing your cherished memories directly with your audience. Drawing inspiration from that puristic approach, we visually bring these moments to life with lo-fi, movie-like analog aesthetics, interpreted in a modern way.