Spotify Main Stage
The biggest dance hits and the ones to come. A visual identity that draws inspiration from the electrifying sensation of being right there, at the front of a festival's main stage.
Client
Spotify
What
Visual Identity
Spotify
Shahin Haghjou
Michelle Pham
Loren Lee
Kristina Ulrich
Project Images
We collaborated with Spotify to craft the new visual identity for Main Stage, a playlist curating the biggest Dance hits, both present and forthcoming. With over 1.7 million monthly listeners, this playlist called for an identity that encapsulates the electrifying sensation of being right there, at the front of a festival's main stage.
Our design concept draws inspiration from the main stage experience: the intense, synchronized play of brilliant lights alongside the pulsating music. The design system itself is inspired by the festival wristband passes and the role they play in granting you access to the music.
