Influur

Influur is reshaping the creator marketplace by putting creators in music, dance, and lifestyle at the forefront. The platform seamlessly connects these creators with brands, helping them reach specific target groups and form impactful partnerships. By disrupting the traditional approach to influencer marketing, Influur empowers creators to expand their reach and build their businesses, while brands gain quick access to the right talent for their target audience. All in a mutually secure partnership.

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As Influur’s influence grew, they needed a brand identity that captured their position as a  leader in this fast-evolving space. Studio Herrström partnered with Influur to develop a complete brand identity that includes a new visual identity, brand strategy, and verbal identity—all designed to reflect Influur’s dynamic role in connecting creators with the right brands and audiences.

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Creators in Focus: We built a visual and verbal identity that centers around the creators—whether in music, dance, or lifestyle—putting their talent at the heart of the brand. Our work highlights how Influur celebrates and amplifies the creators’ influence, while helping brands connect with the right target groups for their campaigns.

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Ambition as a Core Value: Influur shakes up the creator marketplace by providing a platform where creators can dream big and collaborate with brands that align with their audiences and goals. Our brand strategy was designed to emphasize Influur’s role in fostering ambition and growth for both creators and brands.

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Visual Identity System and Design Approach:
At the core of Influur’s brand identity is a flexible and dynamic visual system, designed to adapt to various contexts while maintaining a consistent and bold presence. Led by a vibrant orange color that’s always been part of Influur’s DNA, we developed an adaptable  identity system that includes a round wordmark that helps inform brand shapes, patterns, product design and motion. It was  important that the brand could communicate across multiple mediums while ensuring clarity, consistency, and creative freedom – just as you expect from brands and creators.

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The visual identity system uses Duplet Open, a timeless and elegant typeface that brings credibility to the brand. Complementing this is ES Rebond Grotesque, an expressive typeface that captures the energy of Influur’s stories, helping the brand connect more deeply with its audience. One of the key elements we introduced is the distinctive symbol derived from the top of the 'i' in the logotype. This symbol serves a dual purpose: it represents precision, highlighting how Influur helps brands find the right creators, and also symbolizes the audience, or the "right person" that can make a meaningful connection for the brand.

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Our design system is meant to offer multiple possibilities, allowing the brand to shift between core, minimal elements and more expressive, vibrant visuals. This adaptability ensures that Influur can respond to different contexts and moments, while staying true to its identity. Whether it’s communicating professionalism or showcasing bold creativity, the system ensures the brand always behaves in the right way for the right moment. The graphics and patterns we developed are designed to reflect the diversity of creators on the platform. With orange as the core color, symbolizing creativity and passion, the color palette is vibrant yet flexible. This cohesive visual identity not only celebrates the creativity driving the platform but also helps brands effectively connect with the specific target audiences they seek.

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Results

Influur has made their mark as a disruptive force in the creator marketplace. With Influur’s clear positioning and updated brand, they can boast $20+ million in influencer revenue and relationships with over 30K creators and 7K brands. They have launched campaigns and events, showing the strength of their brand and creator collaborations in action. Beyond this greater brand awareness, they’ve experienced growth on social media where they’ve seen a 40% increase in Instagram followers and an 85% increase in LinkedIn followers. The visual identity, brand strategy, and verbal identity enables Influur to clearly communicate its bold approach to reshaping influencer marketing and creating the space for new professional connections to flourish.

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