A design studio on a mission to create brands that get stuck in your head.
About
Over the years, they have helped shape some of the most impactful brands that transform the music industry, including Spotify, Beats by Dre, Sound.xyz, Vault.fm, Sony Music, YouTube Music, Native Instruments, New York Philharmonic and many more.
Outside of music, the Creative Director duo has helped define brands and experiences for clients such as Nike, Discord, Airbnb, Google, Samsung, and many more.
We believe in creating deep connections between brands and their audiences through community building, celebrating the passion of fans, and always introduce the brands to new eyes through.
Services
and evolve brands.
To us, branding is like a song that resonates deeply with you. It evokes the same emotions every time you put it on. Just as with music, great branding is able to open up your senses and create memorable impressions.
We work with you to define every aspect of your brand, from your brand strategy and values to how you sound and how you write. We use what we have defined as a foundation to explore your logotype, colors, typography, shapes, patterns, imagery, motion, sound, and much more for your visual identity and design system.
Our Capabilities:
Brand Strategy, Verbal Identity, Visual Identity, Design System, Motion Identity, Sonic Identity, Naming, Messaging.
Through brand campaigns and their strategic marketing efforts he help promote and enhance your brand's image, reputation, and visibility. We work with your brief and KPIs to define and design campaigns so that your brand stands out when and where it matters most.
Our Capabilities:
Brand Campaigns, Activations, Event Branding, Packaging, Web design, Animation, Campaign Toolkits, Interactive experiences.
We aim to help you on your way by making informed decisions to achieve your business goals, and we treat every brand as if it's our own. In an aim to create long-lasting relationships far beyond our initial project, we help our clients in implementing their brands into their ecosystems and promote it in the world.
We support our clients in bringing their brands to life through activations, campaigns, and product applications.
Our Capabilities:
Advisory, Partnership, Consulting, Mentoring.
Leadership
Erik Herrström
Founder & Creative Director
Originally from Sweden, Erik has spent the majority of his career in New York City. His involvement in work for Nike, Spotify, Google, Airbnb, Discord, Twitter, and Samsung has been awarded with 100+ awards including Cannes Lions, D&AD, One Show and Art Directors Club. The work has also been featured in major press such as Forbes, Fast Company, Billboard, Wired and more.
Lukas Haider
Creative Director
With over a decade of experience working in music, lifestyle, and technology, Lukas co-leads the studio. Lukas has worked for brands such as Snapchat, Red Bull, Spotify, Eastpak, Waterdrop, Heimplanet, WoodWood, Jägermeister, T-Mobile and Vienna Tourist Board. His work has received multiple awards and has been featured in leading design publications such as It’s Nice That, AIGA Eye On Design, and Creative Boom.