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Studio Herrström is a global branding studio for music and culture, crafting bold identities through strategy, design, and creative direction.

CULTURE COMES FROM WITHIN

Team

The people behind our work

Behind every project is a group of creative minds with unique expertise and perspective. We’re a close-knit group of 10+ creatives across Europe that scales when needed. Different cities, different views—united by one obsession: designing from culture.

We show up for our clients and each other. Creativity and big ideas thrive alongside personal connections built on support and collaboration. Our mix fuels the work—and we’re as proud of our dynamic as the output.

Studio Beats

Our studio space is located in Vienna’s 8th district—a culture-rich neighborhood shaped by creativity, design, and history.

Listen to our Studio Beats ↗ ↗

BUILT ON PARTNERSHIP. MADE TO MOVE CULTURE.

A long term partnership, working across 5+ different teams, building identities and design systems for external and internal brand and campaigns.

We worked with Sound to evolve and build their visual identity across product marketing, artist marketing which led to a $20M Series A.

We worked integrated in the in-house team of O₂ to reimagine how the brand shows up in the German market.

We have partnered with multiple Sony Music teams to define the brands of global icons and emerging artists.

Together with Ogilvy New York we explored different ways in for the brand to take and visually shape.

We partnered with Back Market on their rebrand and global campaign, helping grow their North American presence.

During the rebranding of Native Instruments, we advised and gave our point of view as their new brand identity was defined.

We helped James Blake and Vault.fm promote and visualize the launch of their direct to fan experience.

Target Group

We help define, activate, and evolve brands in music and culture. 

Services

Brand Identity

Visual Identity

Creative Direction

Art Direction

Brand Strategy

Verbal Identity

Copywriting

Concept Development

Animation

Editorial Design

UX/UI Design

Web Design

Development 

3D Design

Packaging Design

Brand Advisory 

LED BY EXPERIENCE. TUNED FOR WHAT’S NEXT.

Founder + Creative Director

Erik Herrström

erik@studioherrstrom.com ↗ ↗

Bio

With over 20 years of experience building brands, Erik leads the creative team at STUDIO HERRSTRÖM. Formerly Brand Design Director at Spotify, his award-winning work spans Spotify, Nike, Discord, YouTube, Meta Quest, and artists like Whitney Houston and Elvis Presley. His projects have earned over 100 industry awards and been featured in Forbes, Wired, and Billboard.

Director of Operations + Production

Kara Griffin Cushman

kara@studioherrstrom.com ↗ ↗

Bio

Kara leads operations and production at STUDIO HERRSTRÖM, bringing a hybrid background in performance, production, and digital strategy. A former dancer turned producer, she’s worked with brands like Netflix, Disney, and Paramount, and artists including BLACKPINK and Lil Nas X. Since 2024, she’s scaled the team, restructured operations, and strengthened client partnerships.