STUDIO HERRSTRÖM is a European design studio specializing in brand design work across music, tech and entertainment. Founded by Creative Director Erik Herrström and co-led by Studio Director Kara Griffin Cushman, the studio is based in Vienna, Austria. STUDIO HERRSTRÖM works globally and builds visual identities, campaigns and experiential activations.

With a diverse collective of collaborators across Europe and North America, the studio partners with those determined to move culture.

The studio’s portfolio includes long-term partnerships with Spotify, Meta, The Game Awards, Red Bull Music and Sony Music. The studio has also developed work for iconic artists like Elvis Presley, Whitney Houston and MIYAVI, and built brand ecosystems for platforms such as Vault.fm, Discord and Airbnb.

The people behind the studio ground their work in cultural insight, using deep understanding as a launchpad for forward movement. STUDIO HERRSTRÖM’s signature design process, THE ECHO™, is rooted in the studio’s core beliefs and principles. It begins with deep cultural research and ends in long-term brand impact. Through the three phases—Immerse, Create and Impact—the studio uncovers insights and shapes culturally resonant design that enables brands to launch with clarity, consistency and lasting relevance.

STUDIO HERRSTRÖM’s work has earned over 130 industry awards, including golds at Cannes Lions, The Webby Awards, D&AD, The One Show and ADC. The studio’s work has also been featured in major press outlets such as Billboard, Forbes, Fast Company and Wired.

Whether launching new platforms, scaling legacy brands or repositioning for new markets and audiences, STUDIO HERRSTRÖM brings strategy and craft to every stage of growth. What sets the studio apart is its focus on emotional resonance and the ability to create work that helps brands earn loyalty and grow communities that last. The goal isn’t just visibility, but cultural relevance: building brands that move culture and feel essential to the people they serve. Because in today’s world, brands must keep up with culture—or risk becoming irrelevant.