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We help turn brands in music into essential parts of everyday culture.

Influur

Disrupting the creator marketplace and elevating the collaboration between brands and creators

Spotify Modus Mio

A platform for German rappers to get their voice heard

Sound.xyz

A visual identity for a platform that reimagines music ownership and the connection between artists and fans

Whitney Houston

A dynamic brand identity for one of the most iconic artists of all time

Stage

A visual identity with competition at its core for the new platform to discover the next generation of stars in music

Vertigo

A forward-thinking visual identity for the in-sync streaming service that unites music fans through shared moments.

News

The Brand Identity

Studio Herrström creates an impactful brand world for Influur’s influencer-meet-brand platform

Studio Herrström's rebrand of influencer platform Influur is a whole heap of fun

Learn how to position your brand for success in our Build Brands That Succeed in Today’s Music Industry workshop

Founder and Creative Director Erik Herrström shared insights at POV Budapest on how brands in music can evolve by creating deeper connections with fans and embracing cultural authenticity

In Songscapes, Victionary's latest music-focused book, we are featured on 20+ pages, highlighting identities for Spotify R&B Rising, Elvis Presley, and Whitney Houston

Art Directors Club Lithuania

Erik Herrström to Speak on Building Brands with Lasting Impact in Music and Serve on the Design Jury at ADC*LT 2024

The Brand Identity

Back Market’s rebrand lets the tech disruptor do what it does best, “but with a bit more attitude”

Forward Festival

Founder Erik Herrström is speaking at the Forward Festival in Vienna, sharing our thoughts on music, culture and design

Visual identity for Back Market channels its passion for change

Logo Lounge Trend Report

Our logotype for Stage is highlighted in the 2024 Logo Trend Report, emphasizing the elimination bracket format music competitions on the platform.

The Brand Identity

Erik Herrström spoke with The Brand Identity about how we cultivate confidence and bag big clients

Kara Griffin Cushman joins us as our new Director of Operations and Production. Former professional dancer, with experience from artists and brands like BLACKPINK, Lil Nas X, Netflix and Disney.